In early 2005, tired of the lack of creativity on the marketplace, I took it upon myself to start something new and my first clothing line was born; Squeez le coq ( the rooster), known as S.L.C !
Having been in the industry for years as a model, I never letted anybody dictate my style and felt that I had to get involved in fashion to express myself.
My first line named S.L.C Pusher derived from making private sell to customers as I was often viewed as a pusher who sells his stuff on the street corner. Consequently, S.L.C’s popularity grow in the city and made it first appearance in Montreal stores such as Aritmetik, Bleu Marine and so on.
The concept with S.L.C is the all around originality, from the name of the brand to its design. I strive to differentiate myself from others and this is what my brand stands for.
Currently, my collection consists of t-shirts, hoodies, hats,beanies, and more to come. S.L.C is in fact a streetwear line and a movement that show people what being individual, confident and truly unique is all about
Please do no hesitate to contact me if you need more information. I remain available to discuss the possibilities of having S.L.C in your store.